|
Today, there are thousands of companies with Web sites.
You can be one of them! A good Website is even more
important in a Recession.
"Why are Businesses Rushing to get
Online?"
Very simple answer - they want to be visible.
They want customers to find them. Especially now
- businesses needs all the customers they can get.
Businesses know that there is a revolution going on out
there in the way customers search for goods and
services.
Yellow Pages? Fuhgeddaboudit!!
A recent item on the television news right here in New
Zealand illustrated the shocking number of customers who
didn't even take their delivered Yellow books inside,
but simply left them on the kerb to be picked up by the
rubbish collectors! Very bad news if you've just paid
out thousands of dollars only to be shredded up and
pulped and turned into compost.
So if customers aren't using traditional ways to look
for businesses, how are they doing it?
The answer to that is - "they are using the Internet".
The customer wants takeaways
- where does he look? On his computer. Seen the pizza
ad on telly? The guy orders his pizza right off his
computer.
The customer wants the driveway to be
cleaned, he types "water
blasting" into google and up come the Websites of
the businesses who want his custom.
The customer needs financial advice, he
googles "accountants".
If you are not on the Web, you will NOT be found! Even
if you are not computer savvy yourself, you can be sure
that your customer is. If YOU DO have a Website, here
are some ways that a Website REALLY works hard for you..
-
First of all, the cost of a Website is only a fraction
of that of other media
-
Your products and/or services are accessible and can be
purchased 24 hours a day, 365 days a year
-
Information
about your company can be launched to a National, even
an international audience
-
You can put heaps of information onto your Website,
information that not only sells your product or
services, but information about YOU which will help your
customer get to know and trust you.
-
Customers and prospects can download information thus
reducing the need for printed material - save trees!
-
Small businesses can compete at the same level as that
of the "big boys"
-
Customer service is available at all times for your
customers
|
