"You Can Reach Millions of Potential
Customers Quickly and Cheaply"
Tens of millions of people worldwide have access to the
Internet. A recent study found that an astounding 75
million people used the Internet around the world. You
can be one of them! A good Website is even more
important in a Recession.
There are 4 main types of commercial website:
1)
brochure, 2) lead generation, 3) shop,4) membership.
1.
A brochure website is often based entirely
on a printed brochure. These sites are popular because
they're cheap and quick to put together but they do
little when it comes to marketing. Like a printed
brochure, a brochure website gives some information
about your company and provides contact details for
customers who need further information. When creating a
printed brochure, you're limited to the number of pages
you can print because of cost constraints. Also, print
versions can go out of date quickly, and become wasted
paper. A brochure website, on the other hand, costs
little to create and host, and can be updated regularly.
2.
A lead generation website is a brochure
website that also has the ability to entice a viewer to
make an inquiry or express an interest in purchasing
your products and/or services. Lead generation websites
accomplish this through persuading visitors to call a
phone number, fill out a form or set up an appointment.
This works just as well for bricks and mortar businesses
as it does for online businesses. Borders the book shop
does this. This site is a lead generation site. For any
client coming to us for a brochure site, we almost
always recommend enhancing it so that it becomes a lead
generation site. The additional cost is small, the
benefit huge.
3.
Shop websites show your range of stock that
the customer can purchase over the Internet. The best
example is Amazon. Ecommerce has been long established
and we have plenty of experience of creating sites that
integrate with the main payment processors including
Paypal and Nochex.
4.
The aim of a membership website is to get
visitors to sign up to gain access to information or
features that are worth paying for. Many profitable
websites are based on this model including Match.com.
The key to this model is having something your potential
customers value enough to pay for. If you have valuable
information or a facility your customers will pay for,
this can be very profitable as the running costs are
very low.
Call 09 476 2108 Now!
|
